Are You Losing Business Because of Poor Copy?

 

 

 

 

Copywriting is the art of gently leading your reader to the conclusion you want them to reach!

It is powerful written persuasion. It's selling, pure and simple. Most people surf the web looking for information about something they either want or need. Good copy is brief, simple and sincere.

Providing Too Much Detail

Have you ever been listening to an interesting story someone was telling about people you didn't know when the storyteller forgot some detail like one character's name? Most storytellers will stop and try to figure out what the person's name is.

I don't know about you, but I always want to scream at them, "Just finish telling the story. I don't care what their name is...I just want to know what happened."

Good copy provides enough detail for the reader to capture their interest and help them understand what's in it for them if they do what you want them to do without providing unnecessary details.

People do things for emotional reasons. We buy beauty not just a haircut, health not just vitamins, transportation not just a car, comfort not just a new mattress and so on. Even though most folks don't like admitting it, our primary motivating force is "What's in it for me?" But, we also need a logical reason why it "makes sense" for us to spend time or money on something we want for emotional reasons.

Good copywriting grabs readers' attention, connects with them on an emotional level, promises them something they want or need and gives them a logical reason to do want you want them to do.

Does Your Website Copy Work?

If it doesn't, Let us help you make it better. We will present your products and services to your target audience using language that paints a picture of all the benefits your products or services will provide and all of the reasons why your prospective customers should choose you.

Contact Us to discuss your copywriting needs.

Click Here to read the copywriting frequently asked questions. Click Here for pricing information.

 


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