is the art of gently leading your reader to the conclusion
them to reach!
It is powerful written persuasion.
It's selling, pure and simple. Most people surf the web looking
for information about something they either want or need. Good
copy is brief, simple and sincere.
Providing Too Much
Have you ever been listening to an interesting
story someone was telling about people you didn't know when
the storyteller forgot some detail like one character's
name? Most storytellers will stop and try to figure out
what the person's name is.
I don't know about you, but I always want
to scream at them, "Just finish telling the story.
I don't care what their name is...I just want to know what
Good copy provides enough detail for the reader
to capture their interest and help them understand what's in it
for them if they do what you want them to do without providing
People do things for emotional reasons.
We buy beauty not just a haircut, health not just vitamins, transportation
not just a car, comfort not just a new mattress and so on. Even
though most folks don't like admitting it, our primary motivating
force is "What's in it for me?" But, we also need a
logical reason why it "makes sense" for us to spend
time or money on something we want for emotional reasons.
Good copywriting grabs readers' attention,
connects with them on an emotional level, promises them something
they want or need and gives them a logical reason to do want you
want them to do.
Does Your Website Copy Work?
it doesn't, Let us help you make it better. We will present your
products and services to your target audience using language that
paints a picture of all the benefits your products or services
will provide and all of the reasons why your prospective customers
should choose you.
Us to discuss your copywriting needs.
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